What Size Should a Logo Be? Logo Dimensions Explained
Every platform wants your logo at a different size. Here are the exact dimensions — in pixels, inches and centimeters — for websites, social media, print and favicons, plus a free tool that resizes and exports your logo for every one of them.
Export Your Logo at Every Size
Upload a PNG or JPG. We resize it to each standard size below — download the ones you need, one click each.
All exports keep your logo's aspect ratio (centered on a transparent canvas) so nothing gets stretched. For print, set your software to 300 DPI and the pixel size converts to the physical size shown below.
Logo Size Cheat Sheet
These are the numbers that actually matter, pulled from each platform's official documentation. Where a platform publishes no official value, we say so instead of inventing one.
Website & Favicon
| Where it goes | Size (px) | Notes |
|---|---|---|
| Google search favicon (minimum) | 8×8 | Square, 1:1 ratioGoogle favicon guidelines |
| Google search favicon (recommended) | 48×48+ | Larger looks better across surfacesGoogle favicon guidelines |
| Favicon file formats | — | BMP, GIF, ICO, PNG, JPEG, PPM, TIFF — not SVGGoogle favicon guidelines |
| PWA install icon (required) | 192×192 + 512×512 | Both are required in your manifestweb.dev installability criteria |
| apple-touch-icon (iPhone Retina) | 180×180 | PNG; 167×167 for iPad Retina, 152×152 for iPadApple Safari Web Content Guide (archived) |
| Website header logo | No official standard | See the note below — most sites invent this number |
Social Media
| Platform & placement | Size (px) | Notes |
|---|---|---|
| Facebook page profile picture | 320×320 | Displays at 176×176 on desktop, 196×196 on mobileFacebook Help Center |
| Facebook cover photo | 851×315 | Minimum 400×150, sRGB JPG under 100KBFacebook Help Center |
| X (Twitter) profile picture | 400×400 | 1:1, max 2MBX Help Center |
| X (Twitter) header | 1500×500 | 3:1 ratioX Help Center |
| LinkedIn company logo | 400×400 | Minimum 268×268LinkedIn Help |
| LinkedIn company cover | 1512×256 | LinkedIn Help |
| LinkedIn link share image | 1200×627 | 1.91:1, width over 200pxLinkedIn Help |
| Instagram square post | 1080×1080 | Max upload sizeInstagram Help Center |
| Instagram Reel cover | 420×654 | 1:1.55 ratioInstagram Help Center |
| YouTube profile picture | 98×98 | Render size — see the correction belowYouTube Help |
| YouTube channel banner | 2560×1440 | Minimum 2048×1152, safe area 1235×338, max 6MBYouTube Help |
| YouTube video watermark | 150×150+ | Square, under 1MBYouTube Help |
Print (Business Cards)
| Card type | px @ 300 DPI | in | cm |
|---|---|---|---|
| US standard | 1050×600 | 3.5×2 | 8.89×5.08 |
| European standard | 1004×650 | 3.35×2.17 | 8.5×5.5 |
| Square | 752×752 | 2.51×2.51 | 6.37×6.37 |
| Mini | 900×354 | 3×1.18 | 7.62×3.0 |
| Full-bleed (with bleed) | 1083×633 | 3.61×2.11 | 9.17×5.36 |
| Safe print area | — | 3.36×1.86 | 8.53×4.72 |
| Minimum QR code | — | 0.8×0.8 | 2.0×2.0 |
Print sizes from the VistaPrint business-card guide. Pixel values assume 300 DPI — if your printer runs 600 DPI, double them. Bleed, trim and safe area are three different things: bleed is the margin outside the cut line, trim is the final edge, and the safe area is where your content must stay.
Do You Need a Vector Logo?
For anything that stays on a screen, a high-resolution PNG is enough. For print — or anything you'll resize dramatically — you want a vector file (SVG, AI, or EPS), because it scales to any size without losing quality. If your logo only exists as a PNG, use our free generator to recreate it as an SVG you can resize freely.
Frequently Asked Questions
What is the standard logo size?
There isn't one universal number — it depends entirely on where the logo goes. For a website header there's no official standard (export at 2× your rendered height). For social profile pictures, 400×400 covers X and LinkedIn, 320×320 covers Facebook. For favicons, 48×48 or larger. For print, size your file to the physical dimensions at 300 DPI.
How many pixels does a logo need?
Enough to stay sharp at the largest size you'll display it. As a rule: 400×400 for profile pictures, 2560×1440 for a YouTube banner, and at least 1050×600 (at 300 DPI) for a US business card. If in doubt, export larger — you can always downscale, but you can't add detail back.
Should a favicon be SVG or PNG?
PNG (or ICO). Google's favicon guidelines list BMP, GIF, ICO, PNG, JPEG, PPM and TIFF as supported formats — SVG is not on the list. Use a 48×48 or larger PNG favicon.
Do I need a separate logo for dark and light backgrounds?
Often yes. LinkedIn's official guidance notes that your logo appears on both light and dark backgrounds, and a transparent logo will render on a white background — so test both before you commit. A single-color version usually survives both.